What Is UCaaS And Why It Is The Future Of Business Communications

Fragmentation is a huge issue when it comes to business communication. Just a couple of decades back, communication was largely resigned to postal mails and telephones. However, today business communication happens through a wide range of platforms and devices. There is email, telephone calls, text messages, web chat messages, VoIP calls and video conferencing. In addition to this, the proliferation of BYOD has meant that the communication does not always happen through company-owned devices. Given the growing fragmentation of communication, there is a need to centralize the delivery mechanism of these various communication platforms.

 

UCaaS, or Unified Communications as a Serviceis a service model in which all the communication and collaboration tools that employees in a company use are outsourced to a third party who then provides all of the services over an IP network. By virtualizing the communication platform, businesses may migrate all the infrastructure ownership, operations and maintenance to a third party who offers them as a service.

 

According to a study published by AllStream, 93% of workers in North America today make use of more than one communication method to reach out to colleagues. With an increase in telecommuting among workers, the study also found that 66% of employees felt that they did not feel the need to be in an office to be productive and efficient. Given the changing dynamics of the American workplace, UCaaS has become more important for managing communications than ever.

 

A Unified Communications as a Service model solves four major problems facing business communications. Firstly, it drastically reduces the cost of communication. In a legacy setup, the onus of providing and maintaining the various communication systems falls on the business. The cost of setting up PBX systems, ensuring security among computers, tablets and smartphones and the cost of upkeeping the various communication channels can escalate quite easily. In a UCaaS model, the business merely pays for the IP connection and the back-end tasks in managing communication is handled by the provider.

 

Secondly, UCaaS makes resource optimization possible. A lot of communication service providers offer pay-as-you-go plans that make it possible for businesses to easily scale up or down their resource needs depending on the seasonality of requirements. This model ensures businesses only pay for resource that they consume and do not have to spend money on unused infrastructure.

 

The third and an extremely vital benefit that UCaaS offers is enhanced productivity. Since the communication platform is centralized, it makes it possible for the service provider to improve the efficiency of network management that ensures greater productivity among employees of the organization.

 

Lastly, due to the lower costs, UCaaS systems enable businesses to recover the capital costs faster. The acclerated return on investment is a primary reason why bootstrapped small and medium businesses too have started migrating towards a UCaaS model for their employees.

 

The UCaaS is a promising area of growth in business communications. A study conducted by research firm MarketsAndMarkets showed that the industry could be worth $7.62 billion by 2018. With a CAGR projection of more then 23%, it will be interesting to see how unified communications pans out over the next decade.

 

 


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