Cloud Computing - New Signature for Business

A recent Gartner survey of more than 2,000 CIOs indicates that cloud computing was third in rank of technology priorities for businesses in 2013. The only technological issues that are larger priorities for business are mobile technologies in second place and analytics and business intelligence in first place. Data gathered by Netmetix suggests that cloud computing is expected to jump from the $40.7 billion industry it is today to more than $241 billion in the year 2020. Netmetix also reports that 50 percent of businesses currently taking advantage of cloud applications cite business agility and flexibility as their primary reason for doing so.

Why are So Many Businesses Turning to Cloud Computing?

There are quite a few reasons businesses continue to make the move to cloud computing. The overwhelming assumption, within the IT industry and outside the tech field, is that cloud computing will only continue to grow in popularity and productivity over the next decade. Not everyone understands why this field has become so explosive in growth and popularity. These are just a few of the reasons. 


It's already been hinted that flexibility is a primary consideration for businesses adopting cloud based applications. But what does that mean for businesses? What kind of flexibility to cloud based computing offer?

  • Workers can access business information from anywhere.
  • Improved security for workers who take work home.
  • Allows offices to adopt worry-free BYOD (bring your own device) policies - which in terms improves overall performance because workers are able to work on the devices and platforms they feel most comfortable using.
  • Secure offsite storage of vital information and business functionality in the case of local disasters (hurricanes, tornadoes, wildfires, etc.)
  • These may seem like small and simple fixes. For small businesses they may be smaller solutions. However, the more employees a business has, the more important features such as these become. 


Security breaches are an increasing concern for small and large businesses alike. Office networks, business networks, and even personal computers, laptops, and mobile devices attached to those networks create massive security vulnerabilities.

Storing sensitive customers and business in formation in the cloud and requiring very specific access codes in order to retrieve the sensitive information means that anyone picking up a stray iPhone isn't suddenly privy to private data about your businesses or your patrons. More importantly, companies offering cloud-based services also offer a greater degree of security for the information stored on their servers than the average small, or not so small, business owners could manage.


Another deciding factor that brings businesses of all sizes to the cloud computing table is the scalability of cloud services. It's not a one-size-fits-all proposition and businesses are able to purchase the server access and space necessary to meet their current demands. They can scale up in months of feast, while scaling down during leaner months. This is perfect for any business that has busier seasons in which there is greater demand for cloud based information and services. It's also vital for businesses hoping to grow in the coming months.

Cloud computing does represent a new signature for businesses. There are few industries today that do not stand to benefit from integrating cloud technology and applications into their business structures as businesses become increasingly dependent upon computers. The big question to ask is how your business can better use cloud based services to improve working conditions, flexibility, security, and customer service. Once you have the answer to that question you're sure to experience unprecedented growth.


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